MetroList’s Approach to AI: Keeping Agents at the Center While Moving Real Estate Forward
Written by Dave Howe, CEO & President
Over the past year, MetroList has done something rare in our industry: we have embraced real estate technology. We have delivered AI tools that improve the subscriber experience and reinforce the agent’s role as the client’s trusted advisor. The AI we have adopted isn’t hype or shiny features that never get used. These are integrated, time-saving capabilities that reduce errors, elevate the experience, and make clients feel more confident in the process.
MetroList is agent-first by design
MetroList focuses on agent-friendly AI that keeps the agent hand-in-hand with the client at the center of the transaction. AI can complement research, reduce repetitive input, and surface insights. Still, it can’t understand the “right” home for a family’s personal needs, address the competitive atmosphere to craft a winning offer, properly weigh inspection findings against a client’s circumstances, renegotiate mid-escrow, or safely unwind a deal when understandings change. That’s where a professional operates, and where MetroList’s approach to AI benefits, rather than replaces, the agent’s value.
Here is a look at the significant moves that MetroList has made to incorporate AI into the real estate experience:
Using photo intelligence from Restb.ai to speed listing input
For property listings, MetroList brought Restb.ai into Prospector+, so photos do more of the heavy lifting. The technology now “sees” what’s in an image and provides pre-fill suggestions for listing fields that can be approved in a single click. The work also incorporates features and room attributes that might otherwise be unnoticed, creating a more robust, descriptive, and searchable listing. It’s the kind of automation that quietly trims minutes from every upload and reduces errors. Just as important, it aids in the creation of photo and marketing descriptions. Those photo captions also travel with the listing to syndication partners, helping expand reach and clarity across the web. Not enough? Through a service distinguishing professionals from portals, Restb.ai’s AI Picture Search lets agents find homes with visually similar features, not just checkboxes and keywords.
Voice Capabilities with Lundy
Then there’s the way agents capture listing data in the first place. MetroList was the first MLS to roll out a powerful voice listing interface through a partnership with Lundy. MetroList Voice enables an agent to “talk their listing into existence” while walking the property. Unlike traditional “check the box” input, presenting the property as an agent would show to a client enables robust listing details and sets the stage for more meaningful marketing comments the AI can create from agent insights. In addition, the program maximizes agent efficiency as it tracks completion progress and delivers a full transcript from the session. Lundy’s technology is hands‑free, less repetitive, and far closer to how agents actually work in the field. Search is getting a conversational upgrade, too. Through an initiative with Lundy and SaleCore, MetroList has brought voice-powered search to consumer and brokerage experiences. Imagine a buyer asking for “a Craftsman home with a bright kitchen and a big backyard near highly rated elementary schools” and getting results that actually reflect that intent. It lowers friction for shoppers and helps agents convert interest into real conversations.
Property Data with RealReports
On the property intelligence side, MetroList’s newest partnership with RealReports gives subscribers access to a deep, AI‑powered property brain. RealReports pulls data from over 70 sources (including zoning, permits, liens, environmental risk, schools, neighborhoods, demographics) and turns it into one clear picture. A convenient resource for the agent is Aiden, an AI property advisor, who can summarize an inspection report, interpret property photos, or dig up specifics that would normally take hours. RealReports also includes Taxshot, which brings nationwide public record data and over 175 MLS‑ready fields into play. A game-changer for local property insights, it also keeps the agent as the trusted resource for professional information anywhere in the nation. The net effect is fewer tools to juggle and a faster path from research to client-ready answers.
Netting It Out
Another Lundy partnership brings Navigator to MetroList, an AI support chatbot that brings 24/7 help within seconds, a common theme appears. MetroList is building an MLS experience where the busy work fades into the background and the super-agent emerges. Photos help fill out listings. Voice capabilities can add and edit data in real time. The property search feels more like a conversation than a form. Data is on demand, not a scavenger hunt across multiple tabs.
This isn’t AI for AI’s sake. It is a series of smart decisions that modernize the everyday tasks agents already do. Less typing. Fewer corrections. Faster answers. With MetroList, the subscriber has more time for the part of the business that will never be automated: trusted advice.